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The Mt. Washington Valley Economic Council is excited to announce our Content Marketing  Boot Camp Series! Presented by Joanne Randall, of Leap Year Marketing, these courses will cover strategies for content marketing.

The cost for each workshop is $35. You do not need to take the entire series to participate.

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Blogging for Business Growth – Practices to Get Started
June 19, 9 AM – 12 PM     COMPLETED

 

Using a blog to collect thoughts and discuss activity in your company and industry is important, but how do you get more people to read it and what else can a blog do for you? In this workshop, we will discuss how to use your new blog to drive business. We will cover:

· Best practices for optimization
· Ideas for content generation
· What to do with your blog once it is posted

Come with your questions and your laptop. Tablets are not recommended. Join us!

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Content Marketing: What to Say, and How to Say It
July 17, 9 AM – 12 PM    COMPLETED

 

Heard of “location, location, location?”  For online marketing, it’s “Content, Content, Content!” What you say, and the way you say it is how you will attract, engage and be share worthy to your audiences. What are the Keys to Great Content? This seminar will teach you the time-saving tips that will help your content marketing succeed! You’ll learn how to:

· Create
· Curate
· Extend

…the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more.

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Content Marketing:  Execution for the Small Business
July 24, 9 AM – 12 PM   COMPLETED

Where does content begin in the cycle of Marketing? This helpful workshop lays out the process, step-by-step, from content planning and creation through execution using various channels to your audience.

There will be hands on planning of your own content execution with guidance from the instructor and plenty of time for Q&A and discussion.

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