Upcoming Events at the Tech Village
The Mt. Washington Valley Economic Council is excited to announce our Social Media boot camps with Kathy Bennett, of Kathy Bennett Marketing, LLC. The cost for each workshop is $35. You do not need to take the entire series to participate.
Email Marketing Like a Boss
Tuesday, May 7, 2019, 9 AM -11 AM
Email marketing can be the single most effective tool in your digital toolkit. The magic lies in how you use it. Many companies gather email addresses for customers or prospects, but few use them to their full potential. This session will go through the process of setting up an effective email marketing program, such as selecting an email service provider (such as Constant Contact or MailChimp); the do’s and don’t’s of building email lists; how to conduct A/B tests to improve results; the importance of developing good visual content; writing for email; scheduling and planning email campaigns; and tracking results and measuring ROI.
Social Media Management for Business
Tuesday, May 21, 2019, 9 AM -11 AM
Everyone has a Facebook or Twitter account, but do you know how to use it for your business? It’s more than posting selfies or photos of food. Your social media presence should reflect your brand, support your business objectives and drive community engagement. This session will cover the pros and cons of the most popular social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube and others); creating a social media posting calendar; best practices for posting; and how to respond to messages, comments and reviews. You’ll also learn the benefits of using social media management tools such as Hootsuite, and how to use it to track your social media effectiveness.
SEO and SEM Basics
Tuesday, June 4, 2019, 9 AM -12 PM
Do you know the difference between paid search engine listings and organic results? Can you access and interpret a Google Analytics Report? This workshop will start with the basics and take you through the process for understanding your website’s performance and how to improve it. It will also walk you through the process for setting up a paid search campaign using Google Ads (formerly known as Google Adwords). Non-profits can learn how to apply for a Google Grant for Non-Profits, which can provide free Google ads for qualifying organizations. There are simple steps anyone can take to improve their site’s performance, without hiring a web developer. Includes tips for keyword research, blogging for SEO, and linking strategies.